Hebert Jeep Chrysler Dodge Ram
Ram and Dodge have some of the most rugged vehicles in America. But are you curious about the history of these two brands? We’ve got more information with our handy guide!
The Dodge brand began around 1900. The automaker began building its signature trucks in 1914! Dodge quickly became a popular, reliable vehicle, especially in the work truck segment of the automotive industry.
But how did Ram Dodge come about? Is Ram Dodge? “Ram” was originally the name of one of Dodge’s light-duty pickup trucks. There was also the Ramcharger SUV and Dodge Ram van. The logo and nameplate were all about toughness and ruggedness, which you’ll see when driving around Alexandria and Pineville.
Chrysler bought Dodge in 1981 and kept their most popular models, including Ram pickup trucks. From 1981 to 2009, their pickup trucks were called “Dodge Ram.” Then, they decided to restructure the brand and split Dodge and Ram into two separate vehicle lineups. The move made it easier to market and sell both brands separately.
In 2009, Dodge’s parent company, Chrysler, decided to make Ram a stand-alone name for their pickup trucks. That’s why if you own a Dodge pickup truck made before 2009, it’s called a Dodge Ram, and post-2009 pickups are Ram trucks. They’re still the same company. The only difference is that Dodge cars, SUVs, and minivans are under Dodge branding, and their pickups are labeled as the Ram brand. Dodge and Ram are both under the Stellantis umbrella of companies, one of the world’s largest automobile manufacturers, a company that also manufactures Fiat, Jeep, Maserati, Chrysler, and Alfa Romeo vehicles.
Dodge Ram split into separate entities so that Dodge could focus more on building new vehicles that could compete with the likes of the Ford Mustang and Chevy Corvette. The split allowed Dodge to create industry stand-outs like the Dodge Challenger and Charger muscle cars, Durango SUV, and more Pineville fan-favorites.
As of the 2024 model year, Ram has several light-duty and commercial trucks for Coushatta workers.
Sometime in the later part of 2024, expect to see the Ram 1500 REV, an all-electric pickup truck.
Now that you know the answers to, “Who owns Ram?, “Is Ram Dodge?” and “When did Dodge and Ram split?”. Browse our inventory at Hebert Jeep Chrysler Dodge Ram. When you’re ready, contact us or call 318-238-3383 to schedule a test drive with our team. We’re happy to help in any way we can! For more helpful reads, check out the 2024 Ram 1500’s gas mileage!
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