Red Tag

A red tag sales event is a short sales window where the dealer marks down specific vehicles and hangs a red tag in each one showing the event price. That markdown stacks on top of whatever the manufacturer is offering that month, and together they make the deal.

At Hebert Jeep Chrysler Dodge Ram, the Ultimate Red Tag Event is on now, right off I-49 at Highway 6 in Natchitoches. It overlaps with the October incentives Stellantis has posted for Chrysler, Dodge, Jeep^® and Ram, which run October 1 through November 2, 2026. Below: where each part of a red tag deal comes from, what the factory is offering, and how to shop it.

Two sources of savings on every red tag

Before you compare red tag deals, it helps to know who controls what.

What Stellantis controls

The factory sets its incentives month by month, and they can differ by region. Some months it’s 0% financing through Stellantis Financial Services. Other months it’s cash off, a lease special or a bonus for current owners, and it varies by model. Every participating Chrysler, Dodge, Jeep and Ram store in the region gets the same factory program, so this part of the deal doesn’t change from one dealership to the next.

What we control

The number on the red tag is ours. We set the event price on each tagged vehicle, we put a value on your trade, and we answer for the whole deal after you drive away. Those are the parts worth comparing.

Why the red tags come out in the fall

October is when the new model year starts showing up. We already have 2027s in stock, including the 2027 Ram 1500, the 2027 Jeep Grand Cherokee and a 2027 Ram 1500 SRT TRX, while this month’s headline factory offers are on 2026 models. The outgoing year is where the deepest pricing usually lands.

When this post went up, we had 106 new vehicles in stock, most of them 2026s, plus a row of Wrangler and Gladiator 85th Anniversary Editions built for Jeep’s 85th year.

This month’s factory offers

Stellantis Financial Services has posted 0% APR on the models below for October. Programs can vary by region, so we check eligibility against the exact VIN before you sign.

Stellantis has also posted 0% APR on the 2026 Chrysler Pacifica. The Pacificas on our lot right now are 2027 models, so call before you count on that one.

0% APR financing is through Stellantis Financial Services for well-qualified buyers. Not all buyers will qualify. Posted terms for these offers are 36 or 60 months depending on the vehicle. 0% APR for 36 months equals $27.78 per month for every $1,000 financed, based on a 0% down payment. 0% APR for 60 months equals $16.67 per month for every $1,000 financed, regardless of down payment. Some offers are limited to gas models. Additional costs may apply. Offers are valid October 1 through November 2, 2026, vary by region and are subject to change. See Hebert Jeep Chrysler Dodge Ram for complete details.

Need a Ram 2500, 3500 or chassis cab for work? The October headline offers skip the heavy duty lineup, so call 318-238-3383 and we’ll run the programs on the exact truck.

Shopping the event, step by step

1. Value your trade first. Fill out our trade form online, then bring the vehicle by. We finalize the number after a quick inspection, and in Louisiana your trade generally lowers the taxable amount on the vehicle you buy.
2. Get pre-approved. Start your application online, and our finance team will tell you up front whether the 0% APR offers are in reach.
3. Read the model year. This month’s 0% offers are written for the 2026 model year. The 2027 parked beside it may carry a different program.
4. Compare the rate to the cash. A 0% rate saves you interest for the life of the loan, while a cash allowance shrinks the amount you borrow. Have us print both deals for the same vehicle and compare.
5. Ask what you’ll actually pay. The red tag is only the vehicle’s price. Tax, title, license and any dealer fees are added on top, so get the out-the-door total in writing.

Shopping pre-owned

Those 0% offers only apply to new 2026 models. If you’re shopping used, our pre-owned inventory includes more than Chrysler, Dodge, Jeep and Ram.

New store, same family

Hebert Jeep opened in May 2023, but the family behind it isn’t new to this. The Heberts have sold and serviced vehicles across Northwest Louisiana since 1981, and the third generation, Beau, Chris and Drew, helps run all three family stores today. Mark A. Hebert Sr. leads the group as president and has served as Chairman of the Louisiana Automobile Dealers Association.

The store was built for this market: a separate Jeep showroom, a Mopar^® parts department, a full service center and a finance center under one roof on Highway 504. When your Jeep needs its first service, it comes back to the same building, run by the same family. More on that on our Why Buy From Hebert Jeep page.

Red tag questions from Natchitoches shoppers

Is a red tag price set by Stellantis or by the dealer?

The dealer sets it. Stellantis decides only the factory side, and this month’s factory offers end November 2, 2026. Every event price on our lot is Hebert Jeep’s number.

When do this month’s factory offers end?

November 2, 2026. Pricing on an individual tagged vehicle can move during the event, so call and confirm it on the VIN before you head over. Sales is at 318-238-3383.

Can 0% APR and a cash allowance stack?

Usually not. Many Stellantis finance offers are standalone, which means the special rate takes the place of the cash. When a vehicle qualifies for both, we’ll price it both ways so you can choose.

Will I qualify for 0% APR?

It depends on your credit. Stellantis Financial Services reserves the 0% offers for well-qualified buyers, so not everyone will get them. If that’s not you, our finance team shops regional and national lenders and lays out what you can get.